This story from the Guardian demonstrates how easily bad science becomes the basis for huge movements especially (dare we say it) in the field of health and well being.
Read it yourself but the gist of it is there is no scientific basis at all for the "10000 steps a day movement" and for the sale of millions of wearable devices to support this idea.
Of course, this doesn't mean that the millions of people who have jumped on this trend haven't benefited from walking a lot. I guess it's just a warning that these arbitrary goals have no real scientific basis at all.
Our position is the same as ever. We provide the tools - you provide the enthusiasm and the energy. Vary your activity and movement and don't be a slave to the science.